Market Harborough Business Club

Start a Social Media Marketing Campaign

Things to Keep In Mind Before You Start a Social Media Marketing Campaign

Social media has a wide, and widening influence across our lives. Networks like Facebook, Instagram, Twitter, Pinterest, and LinkedIn command a lot of attention from Internet users in the UK. Facebook has 31 million active users in the UK. Naturally, most digital marketers want to capitalise on this and use the reach of social media to increase visibility.

However, social media marketing should be handled with care and careful consideration. Many big name companies have harmed their reputation because of mistakes made on these platforms. Here are some things to keep in mind before you start a social media campaign.

Understand the Network

Every network has a slightly different personality and you need to remember this when you market on them. For example, LinkedIn is a network for professionals and almost everyone comes to this platform to interact with other professionals and create business connections.

This network has professionals, business owners, and people who’ve just graduated and are looking for jobs. This network would be an ideal marketing platform for B2B businesses.

On the other hand, Instagram is as casual as a social media network can be. It’s a photo-sharing app and is usually popular amongst selfie aficionados. This network is an ideal platform for B2C businesses with aesthetically interesting products.

Understand Your Audience

It’s very important to promote your company to the right audience. You should research your target demographic thoroughly to understand their tastes and preferences. That would allow you to target the right people with your content and ads.

We have to make sweeping assumptions surrounding demographics; this demographic is tech-savvy, they might not have much money to spend, they’re usually active and tend to focus on fun, and follow trends. This doesn’t mean you don’t want your message to be seen and reacted to by others, just that your message is targeted towards your ideal customer.

Of course, there are exceptions to the rule and these assumptions might not be wholly accurate. However, with research and analysis of the data your website analytics can provide, you can gain an in-depth understanding of your target audience. That would allow you to plan your social media marketing strategy accordingly.

Post the Right Content  

You should be very careful about what you post on social media. Many companies have posted wrong content and have suffered because of it. You should also consider each platform and develop a content strategy for each one upon which you appear. For example, you can decide to post an article on LinkedIn every Friday evening. You can also decide to post a tweet every day, just after breakfast. A well-researched article and a great humorous tweet can endear you to your audience.

If you want to learn more about social media or want social media marketing services for your website, just get in touch with at us Webizzy. You can contact us or call our phone number is 0116 243 6440. We’ll be happy to hear from you!

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